TOP DRAWER MEDIA: Strategic Media Planning & Buying



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CLIENTS
LIQUOR STORES NORTH AMERICA

Top Drawer Media saw an opportunity to reach Liquor Depot’s core consumer through a digital media mix, but the client’s ad budget was completely tied up in print media. Our options were limited, until we found over one million dollars in savings in our client’s print campaign.

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Callaway

Leveraging cutting-edge research, Top Drawer Media reallocated ad dollars away from Callaway Golf Canada’s print media budget into digital media, with a major push to mobile. Our efforts led the client out of a plateau and enabled the achievement of their fiscal sales targets.

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